Sojung Lee is a graphic designer
based in New York.
+ info
Journal Poster
This graphic design project visually records meaningful daily events. Using various graphic elements for each day, it expresses the content or emotions of the day, allowing for the remembrance and documentation of everyday moments. Through this project, various experiences of daily life are visually captured, transforming them into more meaningful experiences.
/ Photoshop, Illustrator
New York, 2024
What Makes You Feel Alive?
In the chaos of daily life, we often forget the essence of living and what brings joy to our routines. This project aims to explore the simple yet profound question: "What makes you feel alive?" Through interviews in New York City, I've discovered diverse answers like love, nature, friends, music, and more.
The project includes an interview video and a poster series highlighting these essential elements in people's lives, In capturing personal thoughts, I embraced a retro, joyful aesthetic with a focus on representing interviewee’s values. Sound effects in interviews, along with typeface and intentional use of bright colors aims to evoke joy and happiness, serving as a reminder of joyful elements.
/ Photoshop, Premiere Pro, AfterEffect, RISO printer
New York, 2023
Stay With
The inspiration for this project arose when I read an article about the damage inflicted on Ukraine's landmarks due to bombings and the widespread online support with an image of slogans for Ukraine. Using illustrations, I aimed to express unique solidarity and counter the prevalent war-related content in search results.
Over time, we forget many things, but it's crucial to reflect on the deterioration of conscience, historical value, or precious life. War inflicts profound suffering, erasing memories and claiming lives. This artwork serves as a poignant reminder, urging contemplation of the ongoing reality. Through illustrations, it captures Ukraine's beauty amidst war, emphasizing cultural allure to captivate attention.
/ Illustrator, Photoshop
New York, 2022
Monograph of Robert Wun
A magaizine showcasing Robert Wun's monograph.
Robert Wun stands as a visionary and artistic fashion designer, garnering attention in the fashion industry for his unique style and dazzling designs. This project elegantly captures his imaginative works and the creative process behind them, highlighting his artistic flair and distinctive vision. The graphics aim to emphasize the chaotic yet beautiful mood that characterizes his creations, accentuating his inherent creativity.
/ Photoshop, Illustrator, Indesign
New York, 2023
bit
A 3D promotion video for Bit. "Bit" is a brand emphasizing unique style, believing that a little bit more can make the ordinary extraordinary. Via 3d modeling Bit’s NFTs, I aimed to marrying the style of new futuristic technology and each individuals reflections on the product.
/ Photoshop, Illustrator, Cinema4D, Premiere Pro, Audition
New York, 2022
Hi, My Name is NY OTTER!
This book project is a work designed to depict my friendships in New York using my nickname, Otter. It expresses deep gratitude for friends who supported me during lonely and challenging times while living in the United States. Believing that many things would fade if not recorded, I worked diligently, recalling the gratitude and memories of that time. This personal and cherished project became a source of joy rather than stress, emphasizing the profound support received from loved ones. Each carefully checked print, crafted with RISO print, highlights the uniqueness of each story, underscoring the specialness and significance of each print, expressing the importance of this project to me.
/ Photoshop, RISO printer
New York, 2023
Thanks for your time! :)
© 2023 Sojung Lee