based in New York.
+ info
In the chaos of daily life, we often forget the essence of living and what brings joy to our routines. This project aims to explore the simple yet profound question: "What makes you feel alive?" Through interviews in New York City, I've discovered diverse answers like love, nature, friends, music, and more.
The project includes an interview video and a poster series highlighting these essential elements in people's lives, In capturing personal thoughts, I embraced a retro, joyful aesthetic with a focus on representing interviewee’s values. Sound effects in interviews, along with typeface and intentional use of bright colors aims to evoke joy and happiness, serving as a reminder of joyful elements.
/ Photoshop, Premiere Pro, AfterEffect, RISO printer
New York, 2023